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AIR SHOW SPONSORS…
AIR SHOW EXHIBITORS…
AIR SHOW PRODUCERS…
If you are involved in air shows as a sponsor, exhibitor, producer, or even as an air boss or air show performer, you need to know about Air Show Advertising!
COMMUNITY EVENTS
If you are involved in air shows, you already know that air shows are one of the most popular community events in America. According to the International Council of Air Shows (ICAS), about 26 million people in North America attend air shows each year. One of the largest air shows in the USA is held at Oshkosh, Wisconsin (EAA AirVenture). In 2006, the Oshkosh air show had 10,000 aircraft, 2,500 air craft displays, 800 exhibits and over 500 forums and workshops. The expected attendance for the week-long air show in Oshkosh will be nearly a million visitors who come to see air show performers, thrilling aerobatics and a wide assortment of aircraft and aviation-related businesses on display.
WHAT TO EXPECT AT AN AIR SHOW
In the middle of it all is the air boss. Every air show has an air boss. The air boss is responsible for the safety of the air show performers and to make sure the aerobatics are conducted within the regulations set forth by the Federal Aviation Administration. The air boss coordinates all of the air show performers on the ground and in the air.
Then there are the aerobatics aircraft. The aerobatics aircraft used at air shows are high performance aircraft built to exacting specifications. The air show performers are skilled aviators who must maintain high physical standards to withstand the G-forces when they are performing their air show routines. Aerobatics aircraft are usually rated as experimental aircraft and can only be flown by pilots with special training.
Held at municipal and military airports, these community events draw large crowds who also expect to see air races and precision flight teams such as the Navy's Blue Angels and the Air Force Thunderbirds. Typically, air shows are all-day affairs and feature opening spectacles such as hot air balloon launches or parachute jump teams like the Army's Golden Knights and Silverwings.
Most air shows incorporate a patriotic theme, with static displays that include antique airplanes, war birds, military fighter and transport aircraft, and mobile communication centers. These displays allow air show attendees to see different airplanes up close, sometimes even to get inside and sit in the cockpit. One of the most popular concessions is getting a ride in an airplane or a helicopter.
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WHO GOES TO AIR SHOWS? EVERYONE!
- Gender:
Male (18+) = 62%
Female (18+) = 38%
- Ages:
Under 24 = 6%
25 - 34 = 18%
35 - 44 = 37%
45 - 54 = 21%
54 and Over = 8%
Household Income:
Under $24,999 = %17
$25,000 - $34,999 = 10%
$35,000 - $44,999 = 15%
$50,000 - $74,999 = 28%
$75,000 and over = 30%
Own Home:
Own = 56%
Rent = 33%
Other = 11%
Education:
Some High School = 1%
High School Graduate = 19%
Some College = 41%
College Graduate = 25%
Post Graduate = 14%
Ethnicity:
White = 60%
Hispanic = 21%
Asian = 1%
African American = 3%
Other = 5%
(Statistics above based on International Council of Air Shows (ICAS) exit survey of 2004 Miramar Air Show.)
According to the International Council of Air Shows (ICAS), air shows are the second most popular spectator sport in North America! Over 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football! Air shows deliver significant and measurable results for anyone interested in reaching one of the most attractive demographic audiences available.
A large number of companies, including many national brands such as Toyota, Red Baron Pizza, and Pepsi, find the air show venue to be a perfect platform for marketing, advertising, public relations and brand promotion.
If you are looking for a new and inexpensive venue to market your company or brand to a broad customer base, air shows are an exceptional branding opportunity. If you would like to explore the opportunities at air shows for your business, our air show experts can introduce you to the exciting world of Air Show Advertising!
Contact:
Air Show Advertising, Inc
Peachtree DeKalb Airport
1954 Airport Road, Suite 206
Atlanta GA 30341
770-988-0808
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